— Topic —
2 receipts tracked • 50% industry hit rate
— Filed —
RECEIPT #BRIAN-
JAN 04, 2024
PREDICTION BY
Brian Wieser“the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend”
FOLLOW-UP
Wieser later raised the non-political forecast to 5.6% and then 6.3%, and eventually to 7.2% for 2024, so the initial roughly 5% call proved conservative relative to his own later revisions.
ORIGINAL SOURCE
www.adexchanger.comRECEIPT #BRIAN-
SEP 04, 2024
PREDICTION BY
Brian Wieser“If added in, [political ad spending] would boost the 2024 U.S. ad economy up in the double digits -- 10.5% -- if included.”
FOLLOW-UP
The provided results do not include a final audited total for 2024, so I cannot verify the realized outcome from your sources alone.
ORIGINAL SOURCE
MediaPost